Packaging Attraction is Product Promotion.
There are so many things vying for our attention in the stores that a product has its work cut out for it. The ability of a package to grab consumer attention at point of sale is key to product success and the first opportunity to impress is with the packaging. Using bold colors, unusual shapes, interesting handles, unique custom pulls and other closures will all draw the consumer’s eye at point of sale and spark the imagination. That the vinyl zipper bag is reusable is a bonus with the purchase and makes the product more attractive still. At Vipac our designers are always finding new ways to make the packaging so attractive it is its own promotion. Contact us today. We’re here to help you develop your creative packaging vision.
Kirsten, Vipac/Director of Social Media