The Brand Liaison Fall/Winter/Holiday 2021 Trend Report
Fall/Winter/Holiday 2021
Issue 2
The Brand Liaison has its finger on the pulse of trends so you don’t have to. On your behalf, we have conducted extensive research among trend researchers, tastemakers, retailers, manufacturers, and artists, led by industry veteran Debra Valencia. And here are some of the important design trends and color predictions we have compiled for the coming year.
In this FREE seasonal report, we provide valuable insight into consumer, product and retail trends so you can see how to increase consumer engagement with art and brand licensing programs. Each issue includes images and applicable artwork from multiple artists. This issue features designs from Debra Valencia, Barbarian and Jane Dixon.
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For more information, please feel free to reach out anytime. We are here for all your art and trend licensing needs. Visit us at www.TheBrandLiaison.com.
Fall/Winter: Abstract Minimalism
• Playful organic freeform shapes
• Painterly, playful brush strokes
• Sophisticated textures & abstract layers
Fall/Winter: Dye Craft
• Technicolor tie dye
• Shibori stripes
• Happy accidents & messy overlaps
Fall/Winter: Monochromatic Florals
• Oversized graphic blossoms
• Silhouettes & simplifications
• Black & white line drawings
Fall/Winter Micro Trends
• Magic Mushrooms: Colorful whimsical illustrations & graphic style
• Touch of Terrazzo: Multicolor, over sized, handpainted & graphic
• Dalmation: Black & white print combined with pastels
Holiday: Handmade Natural
• Natural wood, wire, rusted metal, kraft paper
• Handmade cards, stockings & ornaments
• Shades of white & brown
Holiday: Black & White
• Stripes, plaids, checks & textures
• Simplistic icons & handlettering
• Black & white mixed with metallics
Holiday: Botanical
• Dried foliage & flowers mixed with natural materials
• Eucalyptus & pine fragrances
• Shades of white, green, grey
Holiday Micro Trends
• Pickles & avocados: Symbolic of favorite foods of 2021
• Mason jars: Representing authenticity & a homemade vibe
• Quail eggs: Abundance and good fortune in the future
Debra Valencia (row 1), Barbarian (row 2) and Jane Dixon (row 3).Other strong color trends on the horizon:
• Neon pop colors with off white & other neutrals
• Sustainable light to medium browns & black
About The Brand Liaison
For Licensing Inquiries & Appointments:
Steven Heller
Tel: (855) 843-5424
Cell: (561) 302-7838
Steven@TheBrandLiaison.com
www.TheBrandLiaison.com
Executive Editor for The Brand Liaison Trend Report